Claire Ridgway - Professional Freelance Writer

Many business owners know how valuable a good copywriter can be to their business. However, there are some companies who still live in the dark ages.

Some think that hiring a professional freelance copywriter is a big waste of time and money. These companies should ask themselves what they would do if their top-of-the-range Mercedes Benz broke down. Would they fix it themselves? Would they ask a friend who’s never even looked under the hood of the car? No way! They would contact a Mercedes garage and get a trained mechanic to look at it.

So, why do companies put their business sales copy into the hands of cheap, inexperienced writers, or even do it themselves? It’s madness!

A trained freelance copywriter, like claireridgway.com, can help your business in many ways. She will:-

• Give your web site that edge and polish – A great way to stand out from your competitors is to give your visitors quality and relevant content. A copywriter can express what you want to say concisely, in a way that is easy to understand, in the right kind of language or style for your visitors and in an interesting and attention grabbing way. A copywriter can also take into account SEO. Remember, content is king - do not make keywords your priority over content.

• Promote your business – A good freelance copywriter will writes sales copy which will “speak” your message to your target audience. A good copywriter is not just a writer, she is a top notch marketing expert too! A copywriter will focus on customer benefits and will use your USP (unique selling proposition) to reel in those customers. Use a copywriter for brochures, emails, direct mail letters, postcards etc.

• Increase sales – By speaking to your target audience, appealing to their emotions and backing up a decision to buy with rationale, a freelance copywriter can increase your sales dramatically. Sales copy may look easy to write, but it’s not! An experienced copywriter will know the secrets of what turns people on and off.

• Save you a fortune – Hiring an expert freelance copywriter to write your sales copy can save you from wasting money on advertising streams, which just won’t work - PLUS you can hire a freelance copywriter, rather than having to employ one full-time. Using a freelancer is a great option in these tough economic times.

Don’t make the mistake of leaving your business sales copy in the hands of amateurs. In this economic climate, your business needs to stand out and it needs to reach its customers successfully. Contact me to discuss your copywriting needs TODAY!