Claire Ridgway - Professional Freelance Writer

A Lesson

I’ve just had a really bad experience with an international cosmetic company that I’d ordered some products from. Their customer service was awful, in fact, it was non-existent. My order took a month to get to me, my emails were not replied to and I got no apology. Will I order from them again? No way! But this experience got me thinking about customer service and keeping clients happy.

My Business

Keeping clients happy is vital in my line of work. I own my own freelance writing business and if I don’t keep my clients happy, it is easy for them to look elsewhere.

If I lose clients, it affects my bottom line - I lose income, my reputation suffers and word gets around that I’m not reliable. The result is that my business suffers.

When the majority of my clients are repeat business, one mistake on my part would be drastic!

Fortunately, I care about my freelance writing clients and do all I can to keep them happy. In fact, I love to exceed expectations, beat deadlines, over deliver and hand in top quality work. I hope that’s obvious from the many postive testimonials on my website. I’ve actually never had negative feedback, a fact that I’m incredibly proud of.

How I Keep Clients Happy

So, what do I do to keep clients happy and to keep them wanting more:-

• I stay in contact and let the client know how the project is going.
• I respect the client and provide them with what they have asked for.
• I stick to deadlines.
• I make sure that I understand the needs of my client, that I understand the project.
• I price projects realistically.
• I only take on projects that I know I can do.
• I provide extras - My husband is a web designer and so I can provide a website and web content as a package!

It also helps that I love my job and my business. I’m sure that my passion for my writing shines through and his help my clients, when they need interesting and engaging writing!

Click here to contact me for a quote for your writing needs - e-books, articles, web content, ghost writing, sales copy…I’m here to help!

Many business owners know how valuable a good copywriter can be to their business. However, there are some companies who still live in the dark ages.

Some think that hiring a professional freelance copywriter is a big waste of time and money. These companies should ask themselves what they would do if their top-of-the-range Mercedes Benz broke down. Would they fix it themselves? Would they ask a friend who’s never even looked under the hood of the car? No way! They would contact a Mercedes garage and get a trained mechanic to look at it.

So, why do companies put their business sales copy into the hands of cheap, inexperienced writers, or even do it themselves? It’s madness!

A trained freelance copywriter, like claireridgway.com, can help your business in many ways. She will:-

• Give your web site that edge and polish – A great way to stand out from your competitors is to give your visitors quality and relevant content. A copywriter can express what you want to say concisely, in a way that is easy to understand, in the right kind of language or style for your visitors and in an interesting and attention grabbing way. A copywriter can also take into account SEO. Remember, content is king - do not make keywords your priority over content.

• Promote your business – A good freelance copywriter will writes sales copy which will “speak” your message to your target audience. A good copywriter is not just a writer, she is a top notch marketing expert too! A copywriter will focus on customer benefits and will use your USP (unique selling proposition) to reel in those customers. Use a copywriter for brochures, emails, direct mail letters, postcards etc.

• Increase sales – By speaking to your target audience, appealing to their emotions and backing up a decision to buy with rationale, a freelance copywriter can increase your sales dramatically. Sales copy may look easy to write, but it’s not! An experienced copywriter will know the secrets of what turns people on and off.

• Save you a fortune – Hiring an expert freelance copywriter to write your sales copy can save you from wasting money on advertising streams, which just won’t work - PLUS you can hire a freelance copywriter, rather than having to employ one full-time. Using a freelancer is a great option in these tough economic times.

Don’t make the mistake of leaving your business sales copy in the hands of amateurs. In this economic climate, your business needs to stand out and it needs to reach its customers successfully. Contact me to discuss your copywriting needs TODAY!